{"id":3826,"date":"2018-06-06T15:39:39","date_gmt":"2018-06-06T15:39:39","guid":{"rendered":"http:\/\/afrikanet.com\/?p=3826"},"modified":"2018-06-06T15:39:39","modified_gmt":"2018-06-06T15:39:39","slug":"website-seo-boost-company-activity-thanks-internet","status":"publish","type":"post","link":"https:\/\/afrikanet.com\/fr\/website-seo-boost-company-activity-thanks-internet\/","title":{"rendered":"Website and SEO : how to boost your company activity thanks to Internet"},"content":{"rendered":"<h2>Digitalisation sets new challenges and opportunities for companies<\/h2>\n<p>The rise of all modern technologies has profoundly changed the way of doing business. Globalization has not only connected people, businesses&#8230; Anyone can search for a specific product or service on the internet and fall on any website. As the number of internet users is constantly increasing, along come more opportunities for businesses such as<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-3828 alignright\" src=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2018\/06\/photo-internet-298x300.png\" alt=\"\" width=\"298\" height=\"300\" \/><\/p>\n<ul>\n<li><strong>Cheap advertising<\/strong>: while advertising unavoidable for many business it might get really expensive while advertising on the internet is far cheaper, even sometimes free<\/li>\n<li><strong>Increased visibility<\/strong>: you can, in addition to your local popularity, increase your reach nationwide or even worldwide.<\/li>\n<li><strong>Fostered interaction with customers:<\/strong> a website provide you the ability to inform, help your users, and even get feedbacks on your actions<\/li>\n<li><strong>Access to information<\/strong>: not only is almost all of the knowledge there is on the internet, but you can also access data about your company activity and your customers<\/li>\n<li><strong>Accessibility and automation<\/strong>: unlike a shop, a website is open 24\/7 and most of the request and the best thing that all almost all request are automatically treated<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>the competition on the internet is also very intense, especially the competition for the first few places on SERPs (search engine result page). Just like you wouldn\u2019t want to open a shop in a narrow street, you don\u2019t want users to struggle to find your website. \u00a0This means that company have to use modern technology to become effective on the web and the SEO is one of the most crucial tools to stand out from competition on internet.<\/p>\n<h2>How to stand out from the crowd in such a competitive environment<\/h2>\n<p>SEO (Search Engine Optimisation) is one of the tools that will help you build your business with prosperity. But, what is it exactly? It is a natural way to be referenced on the Internet, only by using the strength of your website and the choice of relevant keywords. The main goal for companies applying SEO is to improve and maintain the highest ranking on SERPs \u00a0to increase visibility. All these results are classified according to the algorithms developed by the search engines. The purpose of this ranking is to provide the most relevant information to researchers and avoid spam. The algorithms analyse all the data provided on the websites in order to give each of them a relevance score.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Website\u2019s construction: many challenges<\/strong><\/h3>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-3829 alignright\" src=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2018\/06\/SEO-PNG-Pic-300x285.png\" alt=\"\" width=\"300\" height=\"285\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In order to generate traffic on\u00a0your website, you have to find\u00a0which information\u00a0could draw\u00a0the more\u00a0the\u00a0attention of potentials consumers,\u00a0what\u00a0are\u00a0the most relevant and popular\u00a0keywords. This means knowing\u00a0what\u00a0the keywords the most used by potentials customers are.\u00a0You can\u00a0also\u00a0follow the effect that\u00a0generates\u00a0your\u00a0keywords by the search\u00a0perception\u00a0impact.<\/p>\n<p>Companies have to build\u00a0a website\u2019s\u00a0architecture\u00a0as organized\u00a0as possible.\u00a0Each page should be clear about it<\/p>\n<p>s specific content. People that come on the website should understand quickly where they are going to find the information that they want.\u00a0Use clear and adequate\u00a0tittles\u00a0and subtitles, with keywords of course. Each\u00a0webpage\u2019s description has to\u00a0be different from one\u00a0another\u00a0and\u00a0make\u00a0 \u00a0the searcher want to click on it.<\/p>\n<p>You also have to increase your back links (when a person on another website can directly be redirected\u00a0to\u00a0your website via a link). Having backlinks starts through Social Medias by publishing interesting news\u00a0(on Twitter, Facebook,\u00a0Linkedin\u2026), but also in creating\u00a0affiliation or\u00a0partnerships\u00a0with\u00a0relevant and influent websites among your sectors.<\/p>\n<p>&nbsp;<\/p>\n<h3>\u00ab\u00a010\/30\/60\u00a0\u00bb technical aspect, content, back links<\/h3>\n<p>For\u00a0a perfect natural referencing, do not neglect any aspect of your website.\u00a0Nonetheless,\u00a0the expression\u00a0\u00ab\u202f10\/30\/60\u202f\u00bb\u00a0remind us on which area it is the most important to be\u00a0focus\u00a0on. A\u00a0great SEO leans on 10% of technical aspects, 30% of\u00a0rich, relevant and unique\u00a0contents, and 60% of the internet popularity.<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>Nowadays, everyone is \u201cspeaking\u201d on the internet (companies, people\u2026), but then, we can ask\u00a0ourselves :\u00a0who is really\u00a0listening ?\u00a0The challenge of the next coming years will be not to speak more than our neighbour, but to speak differently than him. Speaking beyond your product will\u00a0show\u00a0that you are more than a simple business providing product, that you can give to your customer another form of value beyond the business sphere.\u00a0For this reason, don\u2019t forget to be imaginative in your\u00a0SEO !\u00a0<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalisation sets new challenges and opportunities for companies The rise of all modern technologies has profoundly changed the way of doing business. Globalization has not only connected people, businesses&#8230; Anyone can search for a specific product or service on the internet and fall on any website. As the number of internet users is constantly increasing, along come more opportunities for businesses such as Cheap advertising: while advertising unavoidable for many business it might get really expensive while advertising on the internet is far cheaper, even sometimes free Increased visibility: you can, in addition to your local popularity, increase your reach nationwide or even worldwide. Fostered interaction with customers: a website provide you the ability to inform, help your users, and even get feedbacks on your actions Access to information: not [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website and SEO : how to boost your company activity thanks to Internet - Afrikanet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afrikanet.com\/en\/website-seo-boost-company-activity-thanks-internet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website and SEO : how to boost your company activity thanks to Internet - Afrikanet\" \/>\n<meta property=\"og:description\" content=\"Digitalisation sets new challenges and opportunities for companies The rise of all modern technologies has profoundly changed the way of doing business. Globalization has not only connected people, businesses&#8230; Anyone can search for a specific product or service on the internet and fall on any website. As the number of internet users is constantly increasing, along come more opportunities for businesses such as Cheap advertising: while advertising unavoidable for many business it might get really expensive while advertising on the internet is far cheaper, even sometimes free Increased visibility: you can, in addition to your local popularity, increase your reach nationwide or even worldwide. 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