{"id":3182,"date":"2017-05-26T17:23:24","date_gmt":"2017-05-26T16:23:24","guid":{"rendered":"http:\/\/afrikanet.com\/?p=3182"},"modified":"2017-05-26T17:23:24","modified_gmt":"2017-05-26T16:23:24","slug":"our-vision-of-marketing-and-communication","status":"publish","type":"post","link":"https:\/\/afrikanet.com\/fr\/our-vision-of-marketing-and-communication\/","title":{"rendered":"Our vision of Marketing and Communication"},"content":{"rendered":"<h1 style=\"text-align: justify;\">Our vision of Marketing and Communication<\/h1>\n<p><a href=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2017\/05\/heroese-1.jpg\" rel=\"attachment wp-att-3184\"><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-3184 alignright\" src=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2017\/05\/heroese-1-287x300.jpg\" alt=\"heroese\" width=\"255\" height=\"267\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #f68620;\"><strong>Reinventing the world for the best<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">\u201cIn only one second, everything I\u2019ve known was already gone\u201d<strong>, <\/strong>people are more and more saying that our current society evolves very quickly. As a consequence, many changes have occurred everywhere, be it in the marketing, communication, customers\u2019 management, the society in general&#8230; But there also are many others evolutions that are expected to happen in the next few years, starting with a complete switch in the way companies are doing business with its customers. Having a strong entrepreneur\u2019s spirit, Afrikanet\u2019s Group sees all the society\u2019s changes as an opportunity to improve, and not at all as a threat. The group wants to be at the forefront of these changes, being one of the actors that will have helped in reshaping AFRICA\u2019S Telecommunication better.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #f68620;\"><strong>\u00a0Targeting is not the solution<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Montesquieu thought that business between men would be the solution to replaced wars, but, is it really the case ? Indeed, we are still in a war. There is a real \u201cwar vocabulary\u201d in the Marketing sector, starting with the fact of seeing potential customers as targets. Afrikanet\u2019s Group thinks that this war vocabulary has to change to improve business, for the very best reason that \u201cto inform\u201d is only the message, meanwhile \u201cto communicate\u201d is the relation. Afrikanet\u2019s Group wants to have as much as possible a great communication with its customers. We strongly believe that not taking people for targets is a good start to enter in a relation. Because any relation needs to have its individuals that consider each other as an equal. How is it possible to claim that customers are the main concern of a company when this last one consider them as targets ? At Afrikanet\u2019s Group, customers are not considered as targets, but as a public, partners, collaborators, with whom the company is building some great business.<\/p>\n<h3><span style=\"color: #f68620;\"><strong><a href=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2017\/05\/hggg.png\" rel=\"attachment wp-att-3185\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-3185 aligncenter\" src=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2017\/05\/hggg-300x254.png\" alt=\"hggg\" width=\"412\" height=\"349\" \/><\/a><\/strong><\/span><\/h3>\n<h3><span style=\"color: #f68620;\"><strong>To give you the best experience is our priority<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">\u00ab\u00a0Branding\u00a0\u00bb comes from the word \u00ab\u00a0brandon\u00a0\u00bb, which was the name of the object that marks, \u00ab\u00a0brands\u00a0\u00bb, the livestock. We can easily understand that the branding management has the main purpose to \u201cmark people\u201d, all in the same way, without taking in count their unicity. Branding management wants to print the specific mark of the brand in the public\u2019s memory. There is two action to undertake in order to mark people\u2019s memory : Using repetition again and again or provoke feelings. This last solution providing more strong and durable memories, that is why Afrikanet\u2019s group grant particularly importance to its publics\u2019 feelings. The business world is more and more moving from a \u201cCustomer Relationship Management\u201d to a \u201cCustomer Experience Management\u201d. Afrikanet\u2019s Group wants to build strong links with its publics\u2019 by providing them with the best experience.<\/p>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\"><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #f68620;\"><strong>Our fight : Becoming your \u201clove brand\u201d<a href=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2017\/05\/coeur-1.png\" rel=\"attachment wp-att-3186\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-3186 alignright\" src=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2017\/05\/coeur-1-300x223.png\" alt=\"coeur\" width=\"300\" height=\"223\" \/><\/a><\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">Afrikanet\u2019s Group understands that everyone has his own specificities and needs, each of them being different from one another. We recognize the individuality of each of our partners. We think that we can\u2019t bludgeon people with the same offer. To our eyes, people are not a mass of individuals anymore, they are individuals in mass. Afrikanet\u2019s Group is empathic, attentive, fully committed to understanding each person\u2019s uniqueness. We are not a simple trade brand, we are a \u201cWiki brand\u201d, where every one of you can become an ambassador of our brand and participate in our success (or fall !). That is also why nobody will ever be seen as livestock and targets at Afrikanet\u2019s Group. With you, we want to build loyalty and passion, and become one of your \u201clove brands\u201d<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #f68620;\"><strong>Rejoin our vision !<\/strong><\/span><\/h3>\n<p style=\"text-align: justify;\">All our marketing and communication are based on these values that we are proud to share them with you. Moreover, if you are running a business, we hope that we have convinced you that our vision is worthy.<\/p>\n<p style=\"text-align: justify;\"><em>Sources :<\/em><\/p>\n<p style=\"text-align: justify;\"><em>maxpixel.freegreatpicture.com\/Freak-Geek-Ubermensch-Superhero-Superman-Eccentric-1825722<\/em><br \/>\n<em>flickr.com\/photos\/wildrose115\/27623264486<\/em><br \/>\n<em>pexels.com\/photo\/sunset-hands-love-woman-5390\/<\/em><\/p>\n<p style=\"text-align: right;\">Article written by :<\/p>\n<p><a href=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2017\/05\/SIGNATUREMAELLE-1.png\" rel=\"attachment wp-att-3183\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-3183 alignright\" src=\"http:\/\/afrikanet.com\/wp-content\/uploads\/2017\/05\/SIGNATUREMAELLE-1-300x169.png\" alt=\"SIGNATUREMAELLE\" width=\"300\" height=\"169\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our vision of Marketing and Communication Reinventing the world for the best \u201cIn only one second, everything I\u2019ve known was already gone\u201d, people are more and more saying that our current society evolves very quickly. As a consequence, many changes have occurred everywhere, be it in the marketing, communication, customers\u2019 management, the society in general&#8230; But there also are many others evolutions that are expected to happen in the next few years, starting with a complete switch in the way companies are doing business with its customers. Having a strong entrepreneur\u2019s spirit, Afrikanet\u2019s Group sees all the society\u2019s changes as an opportunity to improve, and not at all as a threat. The group wants to be at the forefront of these changes, being one of the actors that will have [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[369],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our vision of Marketing and Communication - Afrikanet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afrikanet.com\/fr\/our-vision-of-marketing-and-communication\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our vision of Marketing and Communication - Afrikanet\" \/>\n<meta property=\"og:description\" content=\"Our vision of Marketing and Communication Reinventing the world for the best \u201cIn only one second, everything I\u2019ve known was already gone\u201d, people are more and more saying that our current society evolves very quickly. As a consequence, many changes have occurred everywhere, be it in the marketing, communication, customers\u2019 management, the society in general&#8230; But there also are many others evolutions that are expected to happen in the next few years, starting with a complete switch in the way companies are doing business with its customers. Having a strong entrepreneur\u2019s spirit, Afrikanet\u2019s Group sees all the society\u2019s changes as an opportunity to improve, and not at all as a threat. 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